© 2024 DEMON LOUNGE BAR - Where the night meets the bold
EN| It's been 7 years since Demon was founded in the city of São Paulo, by visionaries who breathe music, cocktails and the urban underground style.
Our mission? To be the place for people who aren't satisfied with the basics, always looking for a unique and unforgettable experience. Here, innovation, inclusion and authenticity are our DNA, turning every night into a new adventure.
PT| Faz 7 anos que a Demon surgiu na cidade de São Paulo, criada por visionários que respiram música, coquetéis e o estilo underground urbano.
Nossa missão? Ser o ponto da galera que não se contenta com o básico, sempre buscando uma experiência única e inesquecível. Aqui, a inovação, a inclusão e a autenticidade são o nosso DNA, transformando cada noite em uma nova aventura.
EN| While you delve into Demon's history, how about getting into the brand's mood? Play our playlist and feel the vibe in our space.
PT| Enquanto você se aprofunda na história da Demon, que tal entrar no clima da marca? Dá o play na nossa playlist e sinta a vibe que toma conta do nosso espaço.
Our footprint | Nossa pegada
EN| To stand out from the competition, Demon Lounge Bar innovated by creating personas as mascots, a move inspired by the success of Ronald McDonald's Gang, launched in 1971, and based on the studies of Differential Psychology by the German W. Stern.
Based on these insights and an analysis of our Demon target audience, we developed six main personas, each representing a facet of urban youth.
Based on these insights and an analysis of our Demon target audience, we developed six main personas, each representing a facet of urban youth.
These personas capture the diversity and authenticity of our patrons, reflecting different ways of enjoying the night. We have everything from extremely fun-loving figures to those who are more reserved and prefer to enjoy the party at their own pace. By bringing all these energies together, we create an inclusive and innovative environment where everyone can meet and feel at home. That is the true essence of Demon.
PT|
To stand out from the competition, Demon Lounge Bar innovated by creating personas as mascots, a move inspired by the success of Ronald McDonald's Gang, launched in 1971, and based on the studies of Differential Psychology by the German W. Stern.
Based on these insights and an analysis of our Demon target audience, we developed six main personas, each representing a facet of urban youth.
These personas capture the diversity and authenticity of our patrons, reflecting different ways of enjoying the night. We have everything from extremely fun-loving figures to those who are more reserved and prefer to enjoy the party at their own pace. By bringing all these energies together, we create an inclusive and innovative environment where everyone can meet and feel at home. That is the true essence of Demon.
Manifest | Manifesto
EN| We are much more than a nightlife destination; we are the refuge of those who live intensely, of those who make the night an art. At Demon Lounge Bar, every night is a blank canvas, where new stories come to life, where every beat, every laugh, and every toast is an invitation to the next adventure.
Here, you are free to be exactly who you are - no judgments, no labels. Whether you're shy or outgoing, alternative or vain, our space is your space. We are the perfect setting for all styles, a place where every personality shines through and blends together, creating an atmosphere as unique as our regulars.
Our mission is simple: to create unforgettable moments. We don't just occupy tables - we create them. We are always innovating, always ahead of the curve, always embracing the new, because we know that routine is the enemy of the night. At Demon, the party is never the same, and that's what makes it extraordinary.
So come to Demon Lounge Bar and discover the night as it should be - intense, liberating, unforgettable. Be ready to dance, sing and lose yourself in the unique vibe that only Demon can offer.
PT| Somos muito mais do que um destino noturno; somos o refúgio dos que vivem intensamente, dos que fazem da noite uma arte. Na Demon Lounge Bar, cada noite é uma tela em branco, onde novas histórias ganham vida, onde cada batida, cada riso, e cada brinde é um convite para a próxima aventura.
Aqui, você é livre para ser exatamente quem é – sem julgamentos, sem rótulos. Se você é tímido ou extrovertido, alternativo ou vaidoso, nosso espaço é seu espaço. Somos o cenário perfeito para todos os estilos, um lugar onde cada personalidade brilha e se mistura, criando uma atmosfera tão única quanto os nossos frequentadores.
Nossa missão é simples: criar momentos inesquecíveis. Não apenas ocupamos mesas – nós as criamos. Estamos sempre inovando, sempre à frente, sempre abraçando o novo, porque sabemos que a rotina é inimiga da noite. Na Demon, a festa nunca é igual, e é isso que a torna extraordinária.
Então, venha a Demon Lounge Bar e descubra a noite como ela deve ser – intensa, libertadora, inesquecível. Esteja pronto para dançar, cantar e se perder na vibração única que só a Demon pode oferecer.
EN | Thanks for checking out the project! If you liked what you saw, leave a like and follow the profile. Your support makes all the difference. Feel free to get in touch if you'd like a quote.
PT | Obrigado por conferir o projeto! Se curtiu o que viu, deixa um like e segue o perfil. Seu apoio faz toda a diferença, fique a vontade para entrar em contato, se quiser fazer um orçamento.
Créditos / Credits
Direção Geral / Design dos criativos / Copy: Gabriel Gonçalves
Ilustrações: Pedro Eduardo
Identidade visual: Matheus Gabriel
Mockups e auxílio na Direção: Marcel Takeshi
Motion Design: Melissa Vitoria, Laura Vieira, Lucas Da Silva
